En español | In the old days, you most likely would meet Mr. Right in college, on the job, maybe in a bar or though family and friends.
Today, people are increasingly getting together through online dating — especially if they're over 50.
But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.
They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.
Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.
Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.In other words, there’s no incentive for them to make the experience speedy.If you find your life partner on your first date, the site doesn’t make much money off you.That kind of connection rate would shatter Hall of Fame records, at least in baseball.But the responses from the more active group suggest they’re highly frustrated.“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).